Sections of The Australian Newspaper

Key Facts Specifications Rate Card

CLASSIFIEDS/TENDERS

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RECRUITMENT

The Australian provides both tailored categories, by industry sector, ideal for recruitment advertising and broad reaching passive recruitment environments. Readers are the right people to fill high end, executive and specialised roles right across Australia. Dedicated weekday recruitment sections include IT, Higher Education, Media & Marketing, Legal, Aviation and Mining & Energy.

The Australian provides a platform for significant coverage of the nation's most experienced and rich pool of active and non active candidates.

AUSTRALIAN IT

Australian IT, the country's leading newspaper information technology section delivers high quality technology news, features, opinion and product reviews that have made the section a must read for anyone in the IT game.

As an advertiser, Australian IT and its online segment offers you a broader IT audience by luring both the IT decision maker and IT professional to one dominant lift out.

BUSINESS

The Australian leads the way in providing no-nonsense, easy to understand coverage of business issues. From Monday to Friday there is comprehensive coverage of all areas of the business arena including daily content from the Wall Street Journal.

In this section, as an advertiser you have the opportunity to position your brand in an environment recognised for its quality journalism.

AVIATION

The Australian Aviation section has been established for over 20 years and is a weekly feature every Friday. With broad editorial coverage on all aspects of the aviation industry, it has proven itself as a recognised source of information as well as providing an effective forum for the industry's promotional and recruitment requirements. The Australian is the only newspaper to have a dedicated Aviation section each week.

HIGHER EDUCATION

Higher Education has been the premier publication reporting on higher education issues since 1980. Targeting professionals in the academic and corporate world, prospective students, and people interested in ideas and the life of the mind, it contains product, course and university and college recruitment advertising.

Your advertising message reaches decision makers in education policy and key managers who make the purchasing decisions for products such as learning systems, hardware, textbooks and administrative tools.

LEGAL AFFAIRS

The market for legal services is undergoing a dramatic expansion and so has The Australian’s Legal Affairs section. In June 2007, Legal Affairs section tripled in size to three broadsheet pages every week – making it the most extensive and prominent legal section in the nation.

WEALTH

Wealth, a 12-16 page weekly lift out pre-dominantly targets individuals looking to enhance their lifestyle by increasing their wealth. It offers wealth creation strategies with real life case studies, investment advice and proactive retirement planning including regular strategies for people who run their own superannuation funds. Wealth also focuses on managed funds, property investments, share market strategies and discusses the latest products and regulations impacting on people's wealth.

ARTS

The Australian has dedicated Arts pages throughout the week. Arts experts in a number of fields contribute to an interesting mix of features and regular columns on books, arts, theatre, film & music.

Arts pages are designed to reach the discerning prestige reader who; enjoys reading and writing, visits galleries, goes to the cinema and the theatre, attend concerts and other music recitals.

MEDIA

The Australian’s Media and Marketing section is the country’s leading media publication.

Published each Monday, Media and Marketing sets the agenda on major issues within the sector. The section often scores exclusive interviews with the industry’s key decision makers, breaks news stories every week and keeps the market informed of evolving trends and issues.

The section covers all aspects of the media sector – not just the traditional media of newspapers, print and radio. Issues such as changing media ownership, the altering demands of advertisers and the emergence

PRIMESPACE

Primespace is Australia's only dedicated broadsheet section to the commercial property industry. Now as its own section on Thursdays, it provides a national cross-section of up-to-date news and in-depth coverage of the real issues. Primespace has dedicated columns covering key sectors of the property industry with a focus on rural, retail, office, industrial, hotel, and residential developments as well as a unique look at the people in property.

THOROUGHBREDS

Every Monday, the largest bloodstock guide of any newspaper in Australia provides news on upcoming sales, industry developments and international news. Over three broadsheet pages, Thoroughbreds include the breeding results of all major races in Australia, plus an exclusive compilation of stakes races from around the globe.

SPECIAL REPORTS

The Australian publishes a number of special reports covering a range of topics and in a variety of formats. From tabloid lift-outs and broadsheet section wraps to feature pages in the Business section - these special reports can provide the ideal environment and position for any advertiser. For upcoming reports please contact us